It’s not enough to gain a lot of new patients—you need to keep them coming back. One loyal patient will do more good for your bottom line than 10 new patients.
Loyal patients not only spend more over their lifetime, they also are great brand evangelists and will likely recommend you to their friends and family if you continue to delight them with your treatment and services. In your analytics, be sure to highlight returning patients.
How to calculate:
To calculate patient retention rates, you'll need to know how many existing patients you have and how many you gained or lost over a set period of time. If math isn't your thing, Inc.com has a great formula to easily calculate your retention rate.