4 Easy Steps to Improve Your Online Presence (social distancing edition)

Is your practice prepared for the "new norm" after this quarantine-stay-home-social-distancing days? Prepare your practice for your comeback after this crisis. We’re here to help. Follow these tips to boost your online presence — while reaching and converting more new patients.

Your Snapshot Report represents the overall online presence health of your practice across the internet. snapshot report practice tool analyzes your presence and credibility at the most trafficked places and rates your practice on profile scope, listing accuracy and quality, star ratings, and a number of patient reviews, among other important aspects of a strong and persuasive presence.

A high score (A) is a positive indicator that you have a strong grip on how to maximize digital performance on the internet. But if you've been frustrated with your performance, you're likely wondering where you went wrong - and how to fix it.

Step 1: Recheck your listings information 

Think of a patient being able to make an appointment, but due to incorrect or otherwise outdated information, they cannot access the doctor's office online. This is a typical concern, as approximately 50% of online practice information is inaccurate. Multiple streams of data from third parties feed information into the places that patients use to locate physicians, and it's hard to keep track of it all.

A number of them are getting it wrong. And most prospective patients will change their minds about a business if they find misleading or inconsistent listing details and want to go somewhere else.

However, reliable, clear online listings do more than minimize the trouble for prospective patients. Streamlining your details throughout sites also increases Google's trust, which in effect improves your Search Engine Optimization (SEO) and can drive you to increased search results ranking. Keep your online listings up-to-date to make sure you don't lead prospective patients down or, worse, right into the practice of your competition.

Step 2: Start asking for patient reviews.

The most significant consideration for patients in their search for a new healthcare provider is online patient feedback. Believe it or not, it is appropriate to receive only one or two reviews each week: patients are more concerned with consistency and recurrence analysis than volume alone. If you have less than 10 reviews on any platform, there is a chance that a single negative review would weaken your overall rating.

Many people don't think to rate doctors like restaurants, but if you do one easy thing, 70% of patients will give you feedback. Just ASK for one, tell them it's a way to improve your service to them. Encourage patients to leave reviews, and the more ratings you get, the more optimistic they are going to be. Use this free tool, Customer-Voice, to easily gather reviews to improve your online presence and grow your practice.

Step 3: Start accepting online appointments to build a reputable online presence. 

It's no secret: people are doing everything online these days, from ordering food to buying grocery items. Healthcare has dreadfully lagged behind other sectors, so it is time to catch up. Most patients prefer scheduling online appointments - in fact, demand is UP right now.

Practice owners can now create their own website with an Online Booking feature for free and no technical knowledge expertise needed. Patients can reach out with you and ask for an appointment, so you can accept, deny, or reschedule the appointment whenever it is convenient for you, you can also offer video visits as an option.

Step 4: Make your website mobile-responsive  

About half of doctor-seeking patients scan their mobile devices instead of a laptop or desktop computer. Creating a mobile-responsive website is vital to the marketing success of practice: When you are not operating on mobile, bet, your customers will have a frustrating experience right off the bat.

Did you know? Google has started demoting non-mobile-responsive sites in search results, since aggressively moving to mobile-first indexing a year ago.

Mobile-responsive sites load quickly on smartphones and tablets and are resized to accommodate smaller, vertical screens. Prioritize content and make the navigation clear and easy from a user-experience perspective to rank higher and give patients the best possible experience on all devices.

Use these free tools to:

Make it your Social Distancing to-do list to improve your online presence. The first step is to evaluate where you already are. Run a scan of your online presence to see how you compare to competitors in your area and specialty


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