What Is SEO?
SEO stands for search engine optimization -- that much has stayed the same. It refers to techniques that help your website rank higher in search engine results pages (SERPs). This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Google, Yahoo!, and Bing.
What hasn't stayed the same are the techniques we use to improve our rankings. This has everything to do with the search algorithms that these companies constantly change.
Here are some other frequently asked questions about this critical practice today.
HOW DOES SEO WORK?
SEO works by optimizing a website's pages, conducting keyword research, and earning inbound links. You can generally see results of SEO efforts once the webpage has been crawled and indexed by a search engine.
WHAT IS AN ORGANIC SEARCH?
Organic search refers to someone conducting a search through a search engine and clicking on a non-paid result. Organic search is a search marketing channel that can be used as part of inbound marketing to increase website traffic.
WHAT IS SEO STRATEGY?
An SEO marketing strategy is a comprehensive plan to get more visitors to your website through search engines. Successful SEO includes on-page strategies, which use intent-based keywords; and off-page strategies, which earn inbound links from other websites.
WHAT IS ORGANIC TRAFFIC?
Organic traffic is unpaid traffic that comes from search engines such as Google or Bing. Paid search marketing does not increase your organic traffic numbers, but you can optimize your website using inbound marketing software to gain more visitors.
WHAT IS DIRECT TRAFFIC?
Direct traffic consists of website visitors that come to your website by typing the URL into their browser, rather than coming from another website, a search engine, or social media.
THE IMPORTANCE OF SEO
SEO is important because it helps people find information and discover pages on the world wide web. SEO is especially important for businesses as it ensures they're answering their audience's biggest questions on search engines, while driving traffic to their products and services.
HOW MUCH DOES SEO COST?
SEO can cost between $100 and $500 per month if you do it yourself with a keyword tool. It can cost between $75 and $150 per hour for a consultant, and up to $10,000 per month if you hire a full-service marketing agency. Small businesses generally spend less on SEO than big brands.
WHAT IS PAID SEARCH ENGINE MARKETING?
Paid search engine marketing refers to pay-per-click (PPC) advertising. This enables you to pay a search engine for text ads shown at the top and bottom of search engine results pages after someone conducts a search. It is used to increase website traffic and gain more customers.
HOW TO DO SEO
Conduct an audit of your website content.
Use keyword research tool to identify the keywords with which people are finding you.
Target new keywords you'd like to rank for.
Develop new content and optimize existing content.
Monitor your website's performance.
Purchase inbound marketing or SEO software.
Examine the web pages that are performing well.
Look for opportunities to earn inbound links from similar websites.
Monitor your change in rankings and traffic.
It's still the same thing it was 10 years ago -- a bunch of tactics that, if you employ them, will help you rank better in search engines. It's just the tactics we now use that have changed. If you are a Practice Owner, do you have time to do all these? Learn how BIGLINKhEALTH can help you with your Search Engine Optimization at a cost that won't hurt you! We'll help you grow your Clinic while You Treat Your Patients.